What I Invest in and Why: Mashonda Tifrere on the Artwork That Reminds Her of Childhood, and Her Favourite ‘Push Present’

Yoshiko Yap

Curator and art advisor Mashonda Tifrere has been amassing artwork because she was 18, when she signed her first new music publishing offer in 1999. Highlights of her songs vocation include things like remaining a highlighted performer on a Jay-Z solitary and a job as element of the primary forged of VH1 fact show Like & Hip Hop: New York.

Since 2016, she’s been channelling her enjoy of visible artwork into ArtLeadHer, an business she launched to support encourage women artists following an uninspiring New York gallery crawl viewing shows almost solely by males.

By way of ArtLeadHER, she also operates an artwork providers firm referred to as Artwork Genesis that aids artists in navigating the art market and developing a sustainable career.

Last thirty day period, she curated an on the web sale showcasing Lanecia Rouse Tinsley and Akilah Watts on virtual artwork marketplace LiveArt, and she now has a dual exhibition celebrating the Black figure on check out in human being with NYC Tradition Club at Westfield Place Environment Trace Centre.

Lanecia Rouse Tinsley, It Retains on Breaking. Courtesy of the artist.

The first aspect, “Be of Very good Braveness,” showcases emerging artists Watts, Ronald Jackson, Lauren Pearce, Alanis Forde, Robert Peterson, Jaqueline Suowari, Jewel Ham, and Ikeorah Chisom Chi-Fada.

The 2nd, “Small Wonders,” incorporates some more common names, these types of as Derrick Adams and Hugo McCloud. A portion of the profits proceeds reward the Children’s Aid Basis.

Tifrere spoke with us about what draws her to a function of artwork and why.

Mashonda Tifrere with, from Lauren Pearce's <em>Just One More Sleep, (2021) and <em>What We Will Remember</em> (2021) and Ronald Jackson's <em>The Magnificent Johnnie Mae King</em> (2021) in “Be of Good Courage” a NYC Culture Club exhibition at Westfield World Trade Center, New York. Photo by Parker Calvert. Courtesy of Mashonda Tifrere and NYC Culture Club.

Mashonda Tifrere with Lauren Pearce’s Just Just one More Slumber (2021) and What We Will Recall (2021) and Ronald Jackson’s The Impressive Johnnie Mae King (2021). Photograph by Parker Calvert. Courtesy of Mashonda Tifrere and NYC Tradition Club.

What was your very first buy?

My 1st obtain was an Ansel Adams, hand-crafted gelatin silver photograph known as Oak Tree, Snowstorm. I fell in adore with it for the reason that it reminded me of my childhood and the snowstorms in my beginning city, Cambridge, Massachusetts.

What was your most recent buy?

Final March, I purchased my 1st Monica Ikegwu. I love that she’s in her early 20s and currently has these a exclusive and unique fashion of portray. The get the job done that I obtained, SHE’S Informed, reminds me of my possess adolescence, the hairstyle and trend-ready at a bus halt after school with my Walkman, being deeply existing with the tunes but also hyper-aware of my surroundings in the active and from time to time risky city.

Monica Ikegwu, <em>SHE'S AWARE</eM>. Photo courtesy of Mashonda Tifrere.

Monica Ikegwu, SHE’S Mindful. Image courtesy of Mashonda Tifrere.

Which is effective or artists are you hoping to incorporate to your assortment this year?

I’m searching for the excellent Sam Gilliam and Frank Bowling. I really like lyrical abstract and these two men capture it the very best in my opinion.

What is the most high priced art operate you possess?

I’d never say.

The place do you buy art most usually?

Straight from artists or curators. Equally, similarly. I appreciate the emotion of wiring income to an artist for their get the job done. It is the most normal transaction.

Is there an artwork you regret obtaining?

Unquestionably not. Every single piece was well believed out and super intentional.

Mashonda Tifrere's living room features a piece by Swoon. Photo courtesy of Mashonda Tifrere.

Mashonda Tifrere’s residing room features a piece by Swoon. Photograph courtesy of Mashonda Tifrere.

What get the job done do you have hanging earlier mentioned your couch?

A piece from Swoon that I been given on my birthday. The artist hand-delivered it and viewed me open it. It was magical!

What is the most impractical get the job done of art you own?

My ex-husband [Swizz Beatz] gave me a Jeff Koons Balloon Pet dog as one of my drive presents soon after our son was born. I preserve it in a glass case for protection. It’s so delicate and easy to scratch. So, impractical is the best description for it. Just one working day, my son will give it to his youngsters.

Jeff Koons, <em>Balloon Dog</eM>. Photo courtesy of Mashonda Tifrere.

Jeff Koons, Balloon Puppy. Image courtesy of Mashonda Tifrere.

What function do you desire you had acquired when you had the prospect?

I purchased it!

If you could steal one operate of artwork with no having caught, what would it be?

I’m not thieving nearly anything, but my intention is to individual Jean-Michel Basquiat’s Head/Skull.

“Small Wonders” and “Be of Excellent Courage” are on perspective with New York Tradition Club at Westfield Globe Trade Centre, 183 Greenwich Road, New York, December 9, 2021–January 14, 2022.

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