Hollywood Unseen : Pictures from the John Kobal Foundation

Yoshiko Yap

Archives – May possibly 2015

With a foreword by monitor legend, Joan Collins, Hollywood Unseen: images from the John Kobal Basis is published worldwide by ACC Editions.  An accompanying exhibition showcasing images from the e book was offered at the Getty Photographs Gallery, London from Oct 10th to November 2nd, 2012. The most recent book to be drawn from the archive of the John Kobal Foundation, Hollywood Unseen is a showcase for, and tribute to, the unbelievable inventiveness and ingenuity of the marketing and advertising and publicity departments of the fantastic Hollywood Movie Studios – MGM, Paramount, 20th Century Fox, Columbia, Universal, Warner Brothers & RKO – from the late 1920s to the early 1950s.
The amazing and acquainted portraits of Hollywood’s foremost gentlemen and ladies and the scene stills from their vintage films are even today, all all over us  – in books, documentaries, posters, postcards & modern-day brand name promotion. The legendary visuals of Greta Garbo or Humphrey Bogart or Marilyn Monroe are still right away recognisable nowadays much more than lots of of their genuine motion pictures. But these pictures ended up just a single aspect of a continually ongoing stream of publicity materials staying disseminated on a everyday foundation by the Hollywood Studios to publications throughout the world.
The promoting departments utilized a lot of other distinct photograph-publicity angles to boost their stars and movies. These photographs – documenting the everyday existence of the Stars – were nothing at all less than a publicity department’s creation of how they desired the public to understand, behold and worship their talent roster. So the hobbies, husbands, wives, children, homes, pets, parties, premieres, etcetera of the Stars ended up paraded right before enthusiasts who could never get sufficient of them. But, nonetheless they may possibly appear, there was nothing instantaneous or casual about them. They have been as ready and as carefully manufactured as any vintage portrait or scene even now even while most of those pictures had been utilised once or 2 times and then by no means witnessed yet again. This e-book is a exhibit of those people hidden unseen photographic gems.

Hollywood Unseen
Photographs from the John Kobal Basis

Creator: Robert Dance
ACC Editions
300 mm x 237 mm
244 pp, Illustrations: 200 b&w Hardback
ISBN: 9781851496808 

Hollywood Unseen: Photographs from the John Kobal Foundation
From Oct 10th to November 2nd, 2012
Getty Photos Gallery
46 Eastcastle Avenue
London, Better London W1W 8DX
United Kingdom

This short article is from the archives of Le Journal de la Photographie.

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