ESPN to Start ESPN Guess in a New Agreement with PENN Amusement

Yoshiko Yap

ESPN today announced an settlement with PENN Amusement to launch ESPN Guess, a branded sportsbook for enthusiasts in the United States. PENN Enjoyment will rebrand its present sportsbook and relaunch as ESPN Guess, powerful this Fall in the 16 legalized betting states where by PENN Enjoyment is certified. The rebrand incorporates the mobile app, internet site, and mobile site.

ESPN Bet furthers ESPN’s determination to serve lovers by leveraging ESPN’s business-leading multi-platform access with the growing products operations and abilities of PENN Enjoyment. ESPN Bet will grow to be ESPN’s distinctive sportsbook, and PENN Entertainment will get odds attribution, promotional expert services inclusive of digital products integrations, regular media and articles integrations, and ESPN expertise obtain, among the other providers that collectively make optimum lover consciousness of ESPN Guess.

“Our most important concentrate is often to provide athletics lovers and we know they want both betting content material and the capacity to position bets with less friction from inside of our items,” explained Jimmy Pitaro, Chairman, ESPN. “The strategy below is easy: to give lovers what they’ve been requesting and anticipating from ESPN. PENN Entertainment is the great spouse to build an unmatched person knowledge for sports betting with ESPN Wager.”

Jay Snowden, Chief Govt Officer and President, PENN Enjoyment said: “This settlement with ESPN and collaboration on ESPN Wager lets us to get yet another step ahead as an field chief. Collectively, we can utilize each individual other’s strengths to produce the form of expertise that current and new bettors will count on from both providers, and we cannot hold out to get started.”

More than modern many years, ESPN has elevated multi-system sporting activities betting articles, incorporating electronic programming, radio segments, and editorial protection from expertise. ESPN Wager is now the newest offering from ESPN to fulfill lover demand from customers for a trusted manufacturer in the sports betting space. The ESPN Bet model will be home to ESPN’s sporting activities betting content material across platforms. 

In live performance with PENN Entertainment’s detailed dependable gaming programming, ESPN will use its platforms to teach sporting activities supporters on dependable gaming, such as but not restricted to:

  • Continuing ESPN’s superior standard of journalistic integrity when covering the sports betting room.
  • Establishing an ESPN committee of dependable gaming, agent of a diverse cross-portion of the business, to consistently evaluation compliance, programming, and guidelines.
  • Utilizing responsible marketing policies and pointers to safeguard fans.
  • Working with market experts on finest techniques and continual overview of dependable gaming programming.

About ESPN
ESPN, the world’s leading multiplatform athletics enjoyment brand name, features 8 U.S. television networks, the primary athletics app, immediate-to-purchaser ESPN+, main social and electronic platforms,, ESPN Audio, endeavors on every continent around the environment, and much more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Firm) and 20 p.c by Hearst.

About PENN Entertainment
PENN Entertainment, Inc., with each other with its subsidiaries (“PENN,” the “Company,” “we,” “our,” or “us”), is North America’s foremost supplier of integrated leisure, sporting activities content, and on line casino gaming experiences. As of June 30, 2023, PENN operated 43 qualities in 20 states, on the net sports betting in 17 jurisdictions and iCasino in five jurisdictions, below a portfolio of very well-recognized brands such as Hollywood Casino®, L’Auberge®, Barstool Sportsbook® and theScore Bet Sportsbook and Casino®. In August 2023, PENN entered into a transformative, exceptional long-term strategic alliance with ESPN, Inc. and ESPN Enterprises, Inc. (together, “ESPN”) relating to on the web sporting activities betting inside of the United States. In the drop of 2023, the present Barstool Sportsbook will be rebranded across all on the internet platforms in the United States as ESPN Guess, and our online solution will include things like a Hollywood-branded built-in iCasino exactly where permitted. PENN’s capacity to leverage the foremost athletics media brands in the United States (ESPN) and Canada (theScore) will position us to noticeably broaden our digital footprint and efficiently develop our purchaser ecosystem. This remarkably differentiated tactic, which is focused on organic and natural cross-market alternatives, is strengthened by our expenditure in current market-leading retail casinos, sporting activities media assets and technologies, which include a proprietary point out-of-the-art, absolutely integrated digital sports activities and iCasino betting system and an in-dwelling iCasino articles studio. PENN’s portfolio is additional bolstered by our marketplace-main PENN Play™customer loyalty plan, which delivers our approximately 27 million associates a one of a kind set of rewards and experiences throughout enterprise channels.

Media Contacts:
John Manzo – [email protected]
Jay Jay Nesheim – [email protected]

PENN Entertainment
Eric Schippers – [email protected]


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